Established in 2007, Ski Classics races are broadcasted in 70 countries and attract around 20 million viewers annually. Ski Classics has been a driving force in pushing the boundaries of development and innovation in cross-country skiing, leaving a lasting mark on the sport.
There’s no doubt: Ski Classics athletes are at the top of their game—mentally and physically—breaking barriers in one of the world’s most beautiful long-distance ski races.
As a value-driven organization, Ski Classics strives to be sustainable, inclusive and bold in exploring new paths. Such a visionary, inspiring, and passionate brand deserves it’s recognition, and we hope our rebrand achieves just that. The vibrant, modern approach permeates the entire design, with the playful and versatile logo as its centerpiece.
