It started as a pro bono project, allowing us to work with an organization we truly believe in. Frisk & Fri, the national association against eating disorders, got an opportunity to partner up with the dairy giant Arla to reach out through the one product you’ll find on every Swede’s breakfast table.
This ongoing collaboration between Arla, Frisk & Fri and us has lasted several years. The result is a series of raw, handmade illustrations that reflect anxiety and a chaotic mind, illustrated in black ink to amplify a sense of apprehension.
